Erika is the Creator of Fresh Start Families, a family lifestyle brand. She is featured as " Ask Erika" - where she offers tips, tricks and hacks for everyday family life, starting in the kitchen!
Erika is an experienced writer, with a family lifestyle column which is featured on Generation Veggie. Her Best-Selling book, Fresh Start: Farm-to-Table, Plant-Based Recipes is the first vegan cookbook to top the “Baby Food'' general category rather than just “Vegan Food”, pushing the mainstream envelope for the plant-based community. She also has a children’s book, “The Adventures of Zozzy and Baz…and Sissy Too”.
Outside of Fresh Start Families and writing, Erika and her husband, Michael, are chasing after their three little inspirations and mini taste testers! Erika loves hugs and has been known to hug strangers and trees. She openly admits to loving ugly dogs and is happy that her husband doesn’t believe that the same goes for him. Erika embraces her Midwest roots with her love of comfort food, but with a fun twist of healthy creativity! Most recently, she cried tears of joy when she heard the announcement that Guinness has gone vegan. Erika’s dream is to someday sleep through the night.
“Raising my children in a positive, kind, and creative way is Fresh Start Families. This is how I can contribute to their future – with their health, their future environment, and teaching them curiosity and kindness. I hope that any one of these reasons is motivation enough for you to want the same for your family.”
Fresh Start Families Creator. Mom.
Hi, I'm Erika - Creator of Fresh Start Families and Mommy of three taste testers! I hope you embrace a Fresh Start for your family too!